A written method. An AI companion that knows you. A plan built to last.
By Laurent Perello, founder of Perello Consulting — 25 years in tech, web pioneer since Web1, AI operator in production since 2024. Last updated: 17 April 2026.
You move from fragmented AI experimentation to a written, steered trajectory — amplified by an AI assistant configured for your context, and yours to keep. Monthly engagement, cancel any time with 30 days notice.
This engagement is with one person, not an organisation. If you are looking for company-level AI leadership at executive committee level, the Fractional AI Director offer is the answer.
You carry the strategic weight alone and want a durable AI method without going through a consulting firm. You have tested tools, sometimes invested, rarely structured anything. Barometre France Num 2025 shows that 26% of French SMEs use at least one AI solution — most without governance, without a method, without lasting leverage. A failed AI project in a 10-to-50-person business carries the cost of a lost hire or a sacrificed annual margin (Bpifrance Le Lab).
Beyond that, the CNIL confirms that SMEs are subject to the same GDPR obligations as large enterprises. The EU AI Act enters full application on 2 August 2026: without a written framework, every ChatGPT use case becomes a liability.
You are a Business Unit Director, VP or executive committee member in one of France's 4,363 mid-sized companies (France Stratégie 2025). You hold an AI mandate, caught between IT, legal, finance and operational teams. You cannot expose your AI uncertainties to your executive committee, nor to your teams. You are missing an external peer — non-judgemental, available between decision points. The usual choice oscillates between a consulting firm's proof-of-concept at EUR 150k with no knowledge transfer, and fragmented self-training. Neither produces an autonomous executive.
You bill between EUR 500 and 1,200/day (BGB Formation 2026). Traditional consultants lose pitches to peers who display a credible AI differentiator. URSSAF 2025 counts 4.4 million active independent workers in France, a figure that has grown continuously since 2009: differentiating through AI is no longer optional. You have tested fifteen AI tools without mastering any in depth. You need a coherent system — one you can invoice as a differentiator to your own clients.
Not classic executive coaching. We do not sell posture — we deliver active AI systems.
Not training. Skill development is a by-product, not the deliverable.
Not an AI consulting firm. You have one senior point of contact, not a team of junior consultants.
Not CodeStarter VIP. CodeStarter VIP is a one-off half-day at EUR 990. Executive AI Coaching is a recurring commitment.
Not a Fractional AI Director. The Perello Fractional AI Director engages with a company and its executive committee. Executive AI Coaching engages with one person and their personal trajectory.
The Perello response: advisory, coaching, AI companion#
Executive AI Coaching rests on three interlocked components.
Senior advisory. An external perspective on your AI decisions, grounded in 25 years of technology transitions. Not a list of generic recommendations — considered judgement calibrated to your specific context.
Rigorous coaching. Structured sessions, written deliverables at every meeting, a systematic quarterly review. The rigour is mutual.
Persistent AI companion. Your custom AI assistant, configured for your context — your voice, your priorities, your clients, your tools. Deployed from the second session. Enriched at every meeting. Yours as long as you are a client, exported and documented the day you leave.
Who it is for. SME executive or independent consultant who wants a framework before investing further.
What it delivers. A personal 6-month AI roadmap. An AI companion v1 configured for your activity. A mapping of your competitive AI environment. A working method that survives beyond the programme.
What you receive each month.
2 x 90-minute video sessions
Weekly 30-minute check-in
Direct messaging channel with Laurent (Telegram/WhatsApp, 9am-7pm, median response 2 h)
Personal AI companion deployed from session 2
VantagePeers and VantageRegistry access for the duration
First month -- Foundation.
Audit of your current AI situation (uses, tools, priorities, friction) -- written document
Who it is for. SME executive in execution mode, corporate manager with an executive committee mandate, consultant repositioning. The core of the range.
What it delivers. An evolving AI companion v2. Personal AI governance, documented. A 12-month trajectory presentable to your board, your banker or your client. Competitive intelligence updated every quarter.
What you receive each month.
2 x 90-minute video sessions
Weekly 30-minute check-in
Direct messaging channel with Laurent (9am-7pm, median response 2 h)
Personal evolving AI companion (5 agents + 5 professional skills + 1 tool integration)
1 in-person day per semester (Paris or client site, included)
2 team workshops (1 hour each) per semester to extend usage to your key collaborators
VantagePeers and VantageRegistry access for the duration
VantagePeers architecture integrated into the companion from month 1
Companion v1: 3 agents + 2 skills deployed
30-day satisfaction guarantee active from day 1
Following months. 5 personal agents deployed progressively. 5 bespoke professional skills. Personal AI charter. 12-month automation plan. Companion integration with 1 third-party tool of your choice. Team workshops. Interim ROI reviews. Written quarterly reviews.
SLA. Messaging 24 business hours, rescheduling within 3 business days, crisis support within 12 business hours.
EUR 1,290 excl. VAT/month. Cancel any time, 30 days notice.
Who it is for. SME executive with revenues above EUR 2M, corporate manager with an annual executive committee mandate, senior consultant who invoices their own AI system to clients.
What it delivers. A dedicated AI companion, maintained monthly. High-intensity strategic presence. Personalised competitive intelligence updated every quarter. An asset you keep -- ready to serve a fundraise, a sale, a board mandate, or the next stage of your trajectory.
What you receive each month.
3 x 90-minute video sessions
Weekly 30-minute check-in
Direct messaging channel with Laurent (9am-7pm, median response 2 h) -- VIP exclusive access
Personal AI companion without ceiling (agents and skills according to your priorities)
3 third-party tool integrations of your choice
2 in-person days per year (kick-off and review, included)
Quarterly strategic review (3-page written report)
Team transmission workshop (half-day) per year
VantagePeers and VantageRegistry access for the duration
First month -- In-person kick-off.
In-person kick-off day (Paris or client site, expenses included for metropolitan France)
Full 360 executive audit (optional interviews with senior team, 20-25 page report)
Full competitive intelligence setup: 10-15 players, sectoral AI positioning matrix
Full template pack + sector customisation
VantagePeers and VantageRegistry architecture integrated into the companion and intelligence from month 1
Companion v1: 3 agents + 3 skills deployed before day 14
30-day satisfaction guarantee active from day 1
Following months. Agents and skills without ceiling. Third-party integrations. Quarterly competitive intelligence. Quarterly strategic reviews. Team workshop. Companion maintained and updated monthly.
SLA. Real-time messaging on 9am-7pm hours, rescheduling within 48 hours, crisis support within 4 business hours.
EUR 2,990 excl. VAT/month. Cancel any time, 30 days notice.
Open-source protocol (MIT licence) coordinating the AI agents of your companion: persistent memory, peer-to-peer messaging, task and mission management. Your system relies on no proprietary vendor.
—Shared memory across sessions — no repetition
—Agents coordinated in real time
—Exportable architecture: everything remains yours on cancellation
A catalogue of 572 agents, skills, plugins and hooks ready to deploy. Every component is versioned, documented and auditable. Your companion draws on this catalogue to accelerate production deployment.
—572 referenced, documented, reusable components
—Monthly updates — no maintenance on your side
—Personalised selection matched to your business context
All prices excl. VAT. Monthly billing. Cancellation at any time with 30 days written notice.
A 9-to-12-month executive coaching engagement without an AI component runs between €20,000 and €36,000 excl. VAT. Tier 2 Perello at €1,290/month represents €15,480 annually — with written method, active AI companion, competitive intelligence and VantageRegistry access included.
All prices excl. VAT (20% VAT applicable in metropolitan France). Phase 1 launch pricing applies to contracts signed before the threshold of 3 active clients. Early signatories retain their launch pricing for 12 months after transition to catalogue pricing. This protection is written into the contract.
Most programmes end with the final session. What you have learned remains in your memory -- not in a system.
The AI companion is configured for your context from day one: your voice, your priorities, your clients, your tools. It works between sessions. It evolves at every meeting. If you cancel, it is handed back to you, exported and documented -- whatever the tier, whatever the result. You do not leave with notes. You leave with an operational asset.
The companion is built on VantagePeers, the open-source protocol (MIT licence) that coordinates our AI systems in production. It is not hosted in a proprietary black box -- it is built on an open, documented, exportable architecture. No one can take it from you.
VantageRegistry access: your catalogue of proven components#
For the entire duration of your engagement, you access VantageRegistry -- our internal catalogue of tested and classified AI components. 145 components available: specialised agents, business automations, skills, connectors, templates.
What this means concretely. When we deploy a process for you, we use building blocks that have worked for us before being delivered to you. Nothing arrives on your side as a world first. Your companion draws from this catalogue. Your professional skills are built on proven foundations.
The value. The equivalent of 6 to 12 months of R&D and testing, made available at no extra cost. An independent AI consultant building these components from scratch would charge EUR 15 to 40k in development. You access it via your client dashboard from onboarding.
After the engagement. VantageRegistry access ends with your subscription. The companion and skills already deployed remain your property -- exported and documented.
25 years building on the web. Pioneer of api.ai (now Google Dialogflow) and ManyChat from 2016, beta-tester of Zapier and Integromat before 2015. Founder of Arthera, a Layer 1 blockchain. AI operator in production since 2024, running ten orchestrators.
What this means for you: someone who has lived through Web1, Web2, Web3 and Web AI -- not a trainer who discovered AI eighteen months ago. A senior AI consultant's daily rate sits between EUR 500 and 1,200/day (BGB Formation 2026), with peaks at EUR 1,500/hour for senior executive coach profiles (Acteo). Tier 1 at EUR 490/month corresponds to 2 sessions of 90 min + 4 weeklies + the companion + competitive intelligence + the deliverables -- for less than a half-day at market daily rate. This is an intentional launch price: we are signing our first clients, you access a density of value normally reserved for budgets ten times higher.
If, within the first 30 calendar days following the start date, you consider that the commitments described in the signed commercial proposal are not being met, you may terminate the contract in writing. Perello Consulting will refund in full the amount of the first month, within 10 business days. No penalty, no termination fee. No justification required.
All prices are stated excl. VAT. VAT applies at the rate in force (20% in metropolitan France). Monthly billing in arrears.
Monthly engagement with no minimum duration. Cancel any time with 30 days written notice. No duration commitment. No exit penalty.
Phase 1 launch pricing. The prices displayed on this page apply to contracts signed before the threshold of 3 active clients. Catalogue reassessment planned after this threshold. Early signatories keep their launch price for 12 months after catalogue switch. This protection is written into the contract.
A 6-to-12-month executive coaching engagement without an AI component costs between EUR 20,000 and 36,000 excl. VAT (Tylski). Tier 2 at EUR 1,290/month adds the method, an active AI companion, quarterly competitive intelligence, VantageRegistry access, and an asset you retain. The ratio is documented and available in the commercial proposal.
Yes. The engagement is monthly with no minimum duration. You can cancel at any time in writing with 30 days notice. No penalty, no exit fee. The AI companion and deliverables produced remain your property.
30 calendar days. You send an email, we acknowledge receipt, the current month is the last billed. The documented companion export is delivered within 15 days of the end.
Early signatories (Phase 1) keep their launch price for 12 months after catalogue switch. This protection is written into your contract. After those 12 months, the catalogue price applies -- you can cancel without penalty at that point if the new terms do not suit you.
No. VantageRegistry access is tied to your active subscription. However, the AI companion and all skills already deployed for you remain your property -- exported, documented, functional without us.
That is precisely the symptom. The programme is sized for 3 to 4 hours per month outside sessions for Tier 1 and Tier 2. The AI companion absorbs the rest.
Absolutely. The question is not information, it is structure. You are not buying knowledge -- you are buying a system, a peer who has lived through four technology transitions (Web1, Web2, Web3, Web AI), and an asset you keep.
How does this differ from classic executive coaching?#
A traditional executive coaching engagement costs between EUR 20,000 and 36,000 over 9 to 12 months, with no technology component. The Perello programme adds a personal AI companion deployed on your context, curated sectoral competitive intelligence, VantageRegistry access (145 proven components), ready-to-use templates, and direct access to Laurent between sessions. The density of deliverables is substantially higher.
It is a set of AI agents configured around your identity, priorities, voice and professional context. It lets you produce faster, decide with more perspective, and delegate low-value tasks without losing your style. The AI companion belongs to you: you leave with the code, the documentation and the maintenance guide.
If within the first 30 days you consider that the commitments are not being met, you may terminate the programme in writing. We refund the first month in full, with no penalty, within 10 business days. No justification required.
AI will change in 6 months. Will your method be obsolete?#
True for tools. False for the method. The AI companion is updated monthly. The KISS + Kaizen method is thirty years old in the industry and will not move. If a model changes, you are guided through the migration -- not forced to start over.
You describe your situation -- your profile, your current AI challenges, your objective for the next 6 or 12 months. We confirm the right tier and format together. The call lasts 30 minutes. It is a scoping conversation, not a sales presentation.
If the approach does not fit, you leave with the elements to move forward on your own. If it does, we send a proposal within 72 hours.
